RENEW YOUR MIND MUSIC WAS BIRTH FROM THE VISION OF, CHRISTIAN RAP ARTIST AND PRODUCER, SAMUEL ARTHUR PIERCE (SAM PURPOSE). HE OBSERVES HOW MEDIA AS WELL AS MUSIC HAS INFLUENCED MILLENNIALS AND THE UPCOMING GENERATION. THE NEGATIVE AFFECT THAT FLOURISHES OVER THE WORLD THROUGH MAJORITY OF MAINSTREAM HIP HOP AND R&B MUSIC PROMOTING DRUG ABUSE, VIOLENCE, SEXUAL IMMORALITY, AND HATE GAVE HIM A VISION TO CREATE A INDEPENDENT RECORD LABEL THAT PROMOTES POSITIVITY THROUGH THE SAME GENRES OF MUSIC BUT ROOTED IN A CHRIST-CENTERED MINDSET. COMING FROM A BACKGROUND OF HIP HOP CULTURE, INFLUENCED HIS ACTIONS OF PARTICIPATING IN SEXUALLY IMMORALITY, DRUGS AND ALCOHOL, NOW SAM'S PURPOSE IS TO INTRODUCE OTHERS TO JESUS CHRIST AND LEAD THEM INTO BUILDING A RELATIONSHIP WITH HIM THAT THEY MAY DUPLICATE THE SAME THING TO OTHERS AND MAKE GOD LORD OVER THEIR LIVES. OVER 12 YEARS AGO GOD CHANGED SAM'S HEART NOW HIS PASSION IS TO PROMOTING LOVE, JOY, AND UNITY THROUGH THE POWER OF THE HOLY SPIRIT. THROUGH RAP AND R&B MUSIC THE PLATFORM TALKS  ABOUT THE ISSUES SOCIETY FACES AND, FROM HIS EXPERIENCE, THE SOLUTION HE NOW USES TO OVERCOME THEM. SAM OPENLY SHARES THE EXPERIENCES HE HAS HAD WITH JESUS CHRIST TO HELP HIM BREAK ADDICTIONS SUCH AS PORNOGRAPHY, UNCONTROLLABLE ANGER, ALCOHOLISM, ETC. EVEN AS HE WALKS WITH CHRIST HE PURSUES TO FIGHT EVERYDAY WITH THE POWER THE HOLY SPIRIT GIVES HIM AND TO STAND FIRM FOR WHAT HE KNOWS IS REAL. THE COMPANY'S TAGLINE IS "HEARTS OVER HITS" EMPHASIZING THE FOCUS TO CAPTURE THE HEARTS OF OTHERS SO THEY CAN BE INTRODUCED TO A RELATIONSHIP WITH CHRIST, TRANSFORMED INTO HIS LIFESTYLE, AND ACHIEVE THEIR GOD GIVEN POTENTIAL AND NOT JUST ABOUT CREATING QUALITY MUSIC. SAM SAYS "IT FIRST MUST START WITH US, AS THE CHURCH, HAVING A PURE HEART".

AT OUR LABEL WE BELIEVE  

• Jesus Christ is God (John 1:14)   
• Jesus died for the sins of all mankind, rose on the 3rd day with all power over death, and is returning for his chosen people (Matt 24:36-42 & John 3:16)   
• Our good works alone don't make us saved or right with God but ONLY by the grace of God through faith in Jesus Christ (Eph. 2:8-9)  
• We will only mix and master music that is clean, positive, and/or glorying God.